web & video
I find joy in making complex things simple. I also love storytelling. The intersection of these two things have always guided my approach to writing for web and video.
VIDEO: You're There for Them. We're Here for You | NextGen Healthcare
[50 seconds]
VIDEO: NextGen Healthcare Brand Video (2021) | NextGen Healthcare
[57 seconds]
VIDEO: The Better Patient and Provider Journey | NextGen Healthcare
[5 minutes and 27 seconds]
VIDEO: Mirth Cloud Connect Explainer Video | NextGen Healthcare
[2 minutes and 18 seconds]
WEB HOME PAGE: Nextgen.com | NextGen Healthcare
My team was instrumental in the launch of NextGen Healthcare’s new website. We nearly doubled keyword rankings, increased web leads by 44%, and improved website engagement rates and scroll depth by 35%. My team wrote more than 30 new pages, revised 100 existing pages, added gated offers, increased keyword use, and elevated the quality of the writing.
WEB PAGE: Electronic Health Records | NextGen Healthcare
BLOG: Documenting with Ambient Technology is a Game-Changer | NextGen Healthcare
[Written by our Chief Medical Officer. I was the lead editor.]
WEBSITE: UC San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences
I worked closely with the School of Pharmacy to create a campaign for Medical Education that was used across the University of California system. I was the lead on concepts, research, writing, and editing for all web and print marketing.
Clinton Selfridge | Website
WEBSITE: Clinton Selfridge | Pacific Sotheby’s International Realty
I wrote the copy for Clinton Selfridge who is a Pacific Sotheby’s real estate agent specializing in luxury coastal and pastoral properties in San Diego.