I was honored to lead a talented and prolific content team at NextGen Healthcare. Under my leadership, we quadrupled the volume of content, elevated its quality, and nearly doubled the marketing sourced pipeline. I also led the client advocacy team that worked to protect our clients while featuring their stories through case studies, videos, webinars, press releases, etc.
At UC San Diego, my team’s work won CASE awards annually.
E-BOOK: One and Done: Health IT That Does it All
This e-book was used as the gated asset in a lead generation campaign that generated more than $5M in new business.
WHITE PAPER: Beyond Burnout: How Providers Can Stay Sane in Today’s Environment
This white paper used current research around the causes of burnout and addressed systematic and personal ways to combat it.
E-BOOK: The Future is Mobile
We used so many pieces of this asset in shorter formats—brochures, blogs, web content, and social posts. This generated net new business and allowed sales to upsell existing clients.
INFOGRAPHIC: The Evolution of AI
INFOGRAPHIC: The Game is Changing
ANNUAL REPORT: UC San Diego Annual Report
ANNUAL REPORT: Defining the Future of the Pubic Research University
ANNUAL REPORT: UC San Diego Annual Report
Won a CASE Silver award.