Sarah G. Andrade
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messaging

I’ve helped clients articulate who they are and what they care about through the development of their mission, vision, values, and messaging.

MESSAGING: NextGen Healthcare I drove corporate and product messaging for NextGen Healthcare. I led the development of more than 30 messaging guides that covered several medical specialties and products. [I can’t share those here.] The co

MESSAGING: NextGen Healthcare

I drove corporate and product messaging for NextGen Healthcare. I led the development of more than 30 messaging guides that covered several medical specialties and products. [I can’t share those here.]

The company launched a new website in 2022 and I led my team to rewrite more than 130 web pages.

MESSAGING: Fairfax Eggbank The ParkerWhite agency hired me to develop personas and the mission, vision, values and tagline for Fairfax Eggbank.

MESSAGING: Fairfax Eggbank

The ParkerWhite agency hired me to develop personas and the mission, vision, values and tagline for Fairfax Eggbank.

STYLE GUIDE: Lytx Writing Style Guide I consulted with subject matter experts, the Director of Marketing, and the legal department to write Lytx’s first ever writing style guide.

STYLE GUIDE: Lytx Writing Style Guide

I consulted with subject matter experts, the Director of Marketing, and the legal department to write Lytx’s first ever writing style guide.

STYLE GUIDE: Writing Style Guide | Guild Mortgage Guild Mortgage didn’t have anything in their brand guidelines that included writing, voice, tone, or style. I created this style guide to fill the void for messaging, grammatical, and technica

STYLE GUIDE: Writing Style Guide | Guild Mortgage

Guild Mortgage didn’t have anything in their brand guidelines that included writing, voice, tone, or style. I created this style guide to fill the void for messaging, grammatical, and technical guidance.